THE BEST CONTENT FOR SOCIAL MEDIA
We’ve all been there, staring at a blank screen wondering what to post, or maybe you’re ready to post, but you’re worried you’ll only hear crickets.
Here are my 5 top posts categories that have worked for my beauty business.
Personal Posts - Every time I post my face the engagement is crazy. I’m no influencer, however, I am the face of my beauty business and it’s that face my customers know and trust. Remember you’re trying to connect with your ideal customers and your regular clients most likely follow you and will understand and connect to those personal posts.
Educational Posts - Sharing educational tanning tips and advice not only makes it easy for you to help and serve those your clients, but it will also place you as an expert in your industry.
Passion Posts - When you’re passionate about something it shows. Share what you love and why you love it.
Engaging Posts - Invite your audience to engage with you. Ask genuine questions and get them involved.
Promotional Posts - Share what you offer. Talk about your services and how they help your ideal clients.
You can see that this strategy is simple however the next time you go to post, ask yourself does my post fall into any of these categories? Does it provide value? Does it have a purpose?
If you commit to this strategy, you’ll notice a massive difference in growing your account in an authentic way.
